Consumer Trust in E-Commerce: The Role of Personalisation, Security, and Brand Authenticity. British Journal of Multidisciplinary Studies, [S. l.], v. 2, n. 2, p. 18–26, 2024. DOI: 10.32996/bjmss.2024.3.2.3. Disponível em: https://al-kindipublishers.org/index.php/bjmss/article/view/11606. Acesso em: 5 apr. 2026.