Customer Expectations on Electric Vehicles in the USA Market: A Comprehensive Analysis of Shifting Preferences and Purchase Intentions

Abstract

As the electric vehicle (EV) sector in the United States undergoes extraordinary expansion, comprehending customer expectations has become essential for manufacturers, politicians, and marketers. This study investigates the present state of customer expectations about electric vehicles in the U.S. market, analyzing primary factors influencing purchase intention, perceived obstacles, and shifting preferences. A thorough look at existing data and polls of consumers shows that range anxiety, charging infrastructure, and pricing are still the key concerns. On the other hand, environmental awareness and cheaper operating expenses are what drive adoption. Our research shows that there is a big difference in how different generations feel about buying electric vehicles. Younger people are more likely to want to buy one, even though they are worried about how much it would cost. This study offers practical recommendations for stakeholders aiming to expedite electric vehicle adoption in North America.