An Exploratory Approach to the Determinants of Students' Entrepreneurial Intention in Morocco
DOI:
https://doi.org/10.32996/jbms.2025.7.1.18Keywords:
entrepreneurship, entrepreneurial intention, university, planned behaviorAbstract
Entrepreneurship is experiencing significant growth worldwide, becoming a key driver of economic development and innovation. In this context, entrepreneurial education and support are gaining increasing importance within universities, aiming to foster the entrepreneurial mindset of students and graduates to promote business creation. This research aims to identify the main components of students’ entrepreneurial intention using Principal Component Analysis (PCA). An empirical study was conducted on a sample of students from the National School of Business and Management of Beni Mellal, affiliated with Sultan Moulay Slimane University, a selective admission institution. Data were collected through a questionnaire, leading to the development of an entrepreneurial intention model based primarily on Ajzen’s Theory of Planned Behavior (1991) and Shapero & Sokol’s Entrepreneurial Event Model (1982).
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