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irawan, M. and Dellyana, D. 2023. Analysis of the Marketing Strategy of the New Product Innovation in the Highly Saturated Fast-Moving Consumer Good (FMCG) Market: Study Case: ABC Sweet Soy Sauce with Flavor from the Kraft Heinz Company in Indonesia). Journal of Business and Management Studies. 5, 4 (Jul. 2023), 40–51. DOI:https://doi.org/10.32996/jbms.2023.5.4.5.