Xiaoling, L. and Ahmad Yahya Dawod 2025. Exploring the Role of Blockchain Technology in Enhancing ProductQuality Perception and Purchase Behavior in Cross-Border E-Commerce Cosmetics. Journal of Business and Management Studies. 7, 5 (Aug. 2025), 78–93. DOI:https://doi.org/10.32996/jbms.2025.7.5.7.