Cristobal, C.; Del Prado, A. R.; Cagampan, A.; Dimaculangan, E. Brand Activism: Impact of Woke Advertising on the Consumers’ Attitude and Brand Perceptions Towards Purchase Intention. JBMS 2022, 4 (2), 01-12. https://doi.org/10.32996/jbms.2022.4.2.1.