Chua AB, Hidalgo A, Huyo-a JJ, Santos AJG. Pink Power: The Extent of Awareness, Driving Factors, and Overall Perception of Filipina Youth Consumers in Metro Manila, Philippines on Pink Tax Caused by Pink Marketing Strategy. JBMS. 2022;4(2):277-293. doi:10.32996/jbms.2022.4.2.22