Bañares, N. A., Go, J. A., Nuñez, M. A., & Taporco, D. P. (2022). The Impact of Purchasing Intentions on Retail Home Improvements in E-Commerce on Generation Y and Z’s Brand Engagement. Journal of Business and Management Studies, 4(1), 222-232. https://doi.org/10.32996/jbms.2022.4.1.25