AKHTARUZZAMAN KHAN; SANJIDA AKTER SARNA; MD.ABUL KALAM AZAD. Personalization and Consumer Privacy: Balancing Targeted Marketing with Trust. Journal of Business and Management Studies, [S. l.], v. 2, n. 1, p. 68–86, 2020. DOI: 10.32996/jbms.2020.2.1.7. Disponível em: https://al-kindipublishers.org/index.php/jbms/article/view/10832. Acesso em: 21 nov. 2025.