LIM, Rayne Lianne; ROSALES, Mar Zhayvier; SALAZAR, Alliah Therese; PANTOJA, Earl. Perception of Filipino Skincare Product Users on the Effectiveness of Social Media Influencers vs Celebrity Endorsers as Brand Ambassadors. Journal of Business and Management Studies, [S. l.], v. 4, n. 1, p. 131–139, 2022. DOI: 10.32996/jbms.2022.4.1.16. Disponível em: https://al-kindipublishers.org/index.php/jbms/article/view/2921. Acesso em: 5 aug. 2025.