LI, Van Kevin; ONGPAUCO , Patricia Alexandria; RUBANTE , Janine Therese. The Impact of Viral Marketing Collateral on Brand Image: “#KwentongJollibee” Advertisement. Journal of Business and Management Studies, [S. l.], v. 4, n. 1, p. 264–272, 2022. DOI: 10.32996/jbms.2022.4.1.28. Disponível em: https://al-kindipublishers.org/index.php/jbms/article/view/2993. Acesso em: 1 sep. 2025.