CASTILLO, Angelo Clark; FLORES, Aimee Margaret; SANCHEZ, Lance Matthew; YUSAY, Arthur; POSADAS, Marie Abigail. The Moderating Effect of the Country of Origin on Smartphones’ Brand Equity and Brand Preference on Customer Purchase Intention. Journal of Business and Management Studies, [S. l.], v. 4, n. 2, p. 58–78, 2022. DOI: 10.32996/jbms.2022.4.2.6. Disponível em: https://al-kindipublishers.org/index.php/jbms/article/view/3097. Acesso em: 7 aug. 2025.