CRISTOBAL, Carlos; DEL PRADO, Alyssa Rhose; CAGAMPAN, Ansberto; DIMACULANGAN, Ernesto. Brand Activism: Impact of Woke Advertising on the Consumers’ Attitude and Brand Perceptions Towards Purchase Intention. Journal of Business and Management Studies, [S. l.], v. 4, n. 2, p. 01–12, 2022. DOI: 10.32996/jbms.2022.4.2.1. Disponível em: https://al-kindipublishers.org/index.php/jbms/article/view/3110. Acesso em: 5 aug. 2025.