DE LEON, Erll Angelo; RESUTA, Ma. Bianca; VIRTUSIO, Derie Rose. Advertising Appeals influencing the Brand Engagement of Gen Y and Z in terms of Social Media Pre-roll Advertisements. Journal of Business and Management Studies, [S. l.], v. 4, n. 2, p. 163–179, 2022. DOI: 10.32996/jbms.2022.4.2.13. Disponível em: https://al-kindipublishers.org/index.php/jbms/article/view/3168. Acesso em: 7 aug. 2025.