GESMUNDO, Mary Aubrey G.; JORDAN, Melvin Dave S.; MERIDOR, Wee Hansei D.; MUYOT, Dainielle Vien; CASTANO, Mary Caroline N.; BANDOJO, Agnes Jocelyn P. TikTok as a Platform for Marketing Campaigns: The effect of Brand Awareness and Brand Recall on the Purchase Intentions of Millennials. Journal of Business and Management Studies, [S. l.], v. 4, n. 2, p. 343–361, 2022. DOI: 10.32996/jbms.2022.4.2.27. Disponível em: https://al-kindipublishers.org/index.php/jbms/article/view/3314. Acesso em: 7 aug. 2025.