INDRIANA, Astri; SHOLAHUDDIN, Muhammad; KUSWATI, Rini; SOEPATINI. The Impact of e-WOM and Celebrity Endorser on Purchase Intention Mediated by Brand Image: A Study on Halal Cosmetic Products. Journal of Business and Management Studies, [S. l.], v. 4, n. 4, p. 197–210, 2022. DOI: 10.32996/jbms.2022.4.4.29. Disponível em: https://al-kindipublishers.org/index.php/jbms/article/view/4235. Acesso em: 20 oct. 2025.