MORENO, Donn Enrique; GABATIN, Rocky Angelo; AGLERON, Mical Angela; GAVASAN, Christian; SANTOS, Emmanuel Hiro; TIONGSON, Shan Rowell. Penetrating through Distractions: Analyzing the Function of Storytelling Advertisements in Attracting the Focus of Gen Z Customers. Journal of Business and Management Studies, [S. l.], v. 5, n. 3, p. 08–24, 2023. DOI: 10.32996/jbms.2023.5.3.2. Disponível em: https://al-kindipublishers.org/index.php/jbms/article/view/5191. Acesso em: 21 nov. 2025.