IRAWAN, Megawati; DELLYANA, Dina. Analysis of the Marketing Strategy of the New Product Innovation in the Highly Saturated Fast-Moving Consumer Good (FMCG) Market: Study Case: ABC Sweet Soy Sauce with Flavor from the Kraft Heinz Company in Indonesia). Journal of Business and Management Studies, [S. l.], v. 5, n. 4, p. 40–51, 2023. DOI: 10.32996/jbms.2023.5.4.5. Disponível em: https://al-kindipublishers.org/index.php/jbms/article/view/5604. Acesso em: 25 jun. 2025.