UYANIK, Meziyet. Resource-Based View in Marketing Literature. Journal of Business and Management Studies, [S. l.], v. 5, n. 4, p. 29–39, 2023. DOI: 10.32996/jbms.2023.5.4.4. Disponível em: https://al-kindipublishers.org/index.php/jbms/article/view/5619. Acesso em: 17 aug. 2025.