SARKAR, Malay; PUJA, Aisharyja Roy; CHOWDHURY, Faiaz Rahat. Optimizing Marketing Strategies with RFM Method and K-Means Clustering-Based AI Customer Segmentation Analysis. Journal of Business and Management Studies, [S. l.], v. 6, n. 2, p. 54–60, 2024. DOI: 10.32996/jbms.2024.6.2.5. Disponível em: https://al-kindipublishers.org/index.php/jbms/article/view/6927. Acesso em: 5 apr. 2026.