JIALI ZHU; XIA LIN. The Effect of eWOM and Webcare on Customer Engagement and Brand Loyalty toward Live Streaming Platforms. Journal of Business and Management Studies, [S. l.], v. 6, n. 4, p. 56–66, 2024. DOI: 10.32996/jbms.2024.6.4.5. Disponível em: https://al-kindipublishers.org/index.php/jbms/article/view/7647. Acesso em: 29 apr. 2026.