HASAN, Md Sakibul; SIAM, Md Abubokor; AHAD, Md Abdul; HOSSAIN, Mohammad Nazmul; RIDOY, Mehedi Hasan; RABBI, MD. Nazmul Shakir; HOSSAIN, Arat; JAKIR, Tanaya. Predictive Analytics for Customer Retention: Machine Learning Models to Analyze and Mitigate Churn in E-Commerce Platforms. Journal of Business and Management Studies, [S. l.], v. 6, n. 4, p. 304–320, 2024. DOI: 10.32996/jbms.2024.6.4.22. Disponível em: https://al-kindipublishers.org/index.php/jbms/article/view/9278. Acesso em: 18 aug. 2025.