TJIADARMA, Erica Pricilla; ZAIM, Ilma Aulia. Strategic Brand Positioning through Cultural Event Programming at Garuda Wisnu Kencana Cultural Park. Journal of Business and Management Studies, [S. l.], v. 7, n. 4, p. 119–139, 2025. DOI: 10.32996/jbms.2025.7.4.6. Disponível em: https://al-kindipublishers.org/index.php/jbms/article/view/10123. Acesso em: 17 aug. 2025.