OTOO, Samuel; TEE, Daniel Kasser. The Effect of Internal Marketing Practices on Internal Brand Equity in the Ghanaian Pharmaceutical Industry. Journal of Business and Management Studies, [S. l.], v. 7, n. 9, p. 37–49, 2025. DOI: 10.32996/jbms.2025.7.9.4. Disponível em: https://al-kindipublishers.org/index.php/jbms/article/view/11215. Acesso em: 17 mar. 2026.