S. SAIBABA. Decoding Customer Satisfaction and Loyalty in the Era of Smartphone Shopping Applications in India– Moderating Effect of Experience. Journal of Business and Management Studies, [S. l.], v. 8, n. 4, p. 01–32, 2026. DOI: 10.32996/jbms.2026.8.4.1x. Disponível em: https://al-kindipublishers.org/index.php/jbms/article/view/12050. Acesso em: 13 mar. 2026.