irawan, Megawati, and Dina Dellyana. 2023. “Analysis of the Marketing Strategy of the New Product Innovation in the Highly Saturated Fast-Moving Consumer Good (FMCG) Market: Study Case: ABC Sweet Soy Sauce With Flavor from the Kraft Heinz Company in Indonesia)”. Journal of Business and Management Studies 5 (4): 40-51. https://doi.org/10.32996/jbms.2023.5.4.5.