R. L. Lim, M. Z. . Rosales, A. T. Salazar, and E. Pantoja, “Perception of Filipino Skincare Product Users on the Effectiveness of Social Media Influencers vs Celebrity Endorsers as Brand Ambassadors”, JBMS, vol. 4, no. 1, pp. 131–139, Feb. 2022, doi: 10.32996/jbms.2022.4.1.16.