M. R. Mergillano, B. G. Nabor, . R. R. . Halili, K. G. . Hinanay, and J. R. Grimaldo, “Elements of Online Advertisements: Its Impact on Late Generation Z’s Purchase Intention”, JBMS, vol. 4, no. 2, pp. 362–382, May 2022, doi: 10.32996/jbms.2022.4.2.28.