[1]
Emmanuel P. Paulino, Paulo Noel A. Mazo, Lou-Rena S. Boquila, Djhoana M. Rington, Chona O. Bautista, and Michael F. Gibaga, “From Engagement to Retention: An Exploratory Sequential Approach to Social CRM and Social Media Marketing for Facebook Sellers ”, JBMS, vol. 7, no. 1, pp. 246–258, Feb. 2025, doi: 10.32996/jbms.2025.7.1.19.