Kazi Rakib Hasan Saurav, et al. “AI-Driven Consumer Behavior Insights and Human-Centered Marketing Strategies for Enhancing Engagement and Innovation”. Journal of Business and Management Studies, vol. 5, no. 6, Dec. 2023, pp. 187-9, https://doi.org/10.32996/jbms.2023.5.6.16x.