Anugerah, Damairia, and Sonny Rustiadi. “Examining 4A’s Marketing Framework for Marketing Strategy Proposal of Medical Device Product to Increase Market Share: A Case Study of PT MM Indonesia”. Journal of Business and Management Studies, vol. 6, no. 5, Sept. 2024, pp. 55-66, https://doi.org/10.32996/jbms.2024.6.5.7.