Dimas Kurnia Pamungkas, and Harimukti Wandebori. “Proposed Digital Advertising Strategy to Generate Higher Amount of Leads for an HRMS Company: A Case Study of Company XYZ”. Journal of Business and Management Studies, vol. 7, no. 5, Aug. 2025, pp. 26-44, https://doi.org/10.32996/jbms.2025.7.5.3.