Castillo, Angelo Clark, Aimee Margaret Flores, Lance Matthew Sanchez, Arthur Yusay, and Marie Abigail Posadas. “The Moderating Effect of the Country of Origin on Smartphones’ Brand Equity and Brand Preference on Customer Purchase Intention”. Journal of Business and Management Studies 4, no. 2 (March 23, 2022): 58–78. Accessed August 7, 2025. https://al-kindipublishers.org/index.php/jbms/article/view/3097.