Emmanuel P. Paulino, Paulo Noel A. Mazo, Lou-Rena S. Boquila, Djhoana M. Rington, Chona O. Bautista, and Michael F. Gibaga. “From Engagement to Retention: An Exploratory Sequential Approach to Social CRM and Social Media Marketing for Facebook Sellers ”. Journal of Business and Management Studies 7, no. 1 (February 16, 2025): 246–258. Accessed October 3, 2025. https://al-kindipublishers.org/index.php/jbms/article/view/8796.