Tjiadarma, Erica Pricilla, and Ilma Aulia Zaim. “Strategic Brand Positioning through Cultural Event Programming at Garuda Wisnu Kencana Cultural Park”. Journal of Business and Management Studies 7, no. 4 (July 10, 2025): 119–139. Accessed August 17, 2025. https://al-kindipublishers.org/index.php/jbms/article/view/10123.