Bea Andrea Antonio, Dela Cruz KL, Aaliyah Isis Jimenez, Earl Pantoja. Invasion or Personalization: An Overview on User Attitudes towards the Privacy Issues in Targeted Advertising in NCR and Its Effect in Consumer Purchase Behavior. JBMS [Internet]. 2022 Mar. 23 [cited 2025 Aug. 7];4(2):38-47. Available from: https://al-kindipublishers.org/index.php/jbms/article/view/3125