Castillo RA, Jaramillo CZ, Sy L. The Effectiveness of Social Media Influencers in the Cosmetic and Skincare Industry to the Purchase Intention of the Generation Z Filipinos. JBMS [Internet]. 2022 Mar. 31 [cited 2026 Mar. 17];4(2):180-91. Available from: https://al-kindipublishers.org/index.php/jbms/article/view/3139