1.
De Leon EA, Resuta MB, Virtusio DR. Advertising Appeals influencing the Brand Engagement of Gen Y and Z in terms of Social Media Pre-roll Advertisements. JBMS [Internet]. 2022 Mar. 31 [cited 2025 Aug. 7];4(2):163-79. Available from: https://al-kindipublishers.org/index.php/jbms/article/view/3168