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Chua AB, Hidalgo A, Huyo-a JJ, Santos AJG. Pink Power: The Extent of Awareness, Driving Factors, and Overall Perception of Filipina Youth Consumers in Metro Manila, Philippines on Pink Tax Caused by Pink Marketing Strategy. JBMS [Internet]. 2022 Apr. 10 [cited 2025 Oct. 6];4(2):277-93. Available from: https://al-kindipublishers.org/index.php/jbms/article/view/3188