1.
Gesmundo MAG, Jordan MDS, Meridor WHD, Muyot DV, Castano MCN, Bandojo AJP. TikTok as a Platform for Marketing Campaigns: The effect of Brand Awareness and Brand Recall on the Purchase Intentions of Millennials. JBMS [Internet]. 2022 May 6 [cited 2025 Aug. 7];4(2):343-61. Available from: https://al-kindipublishers.org/index.php/jbms/article/view/3314