Sarkar M, Puja AR, Chowdhury FR. Optimizing Marketing Strategies with RFM Method and K-Means Clustering-Based AI Customer Segmentation Analysis. JBMS [Internet]. 2024 Mar. 7 [cited 2025 Aug. 5];6(2):54-60. Available from: https://al-kindipublishers.org/index.php/jbms/article/view/6927