AI-Powered Financial Transformation: Machine Learning Analytics in Credit and Fraud Risk Assessment, Trading Algorithms, and Personalized Financial Services and Regulations
DOI:
https://doi.org/10.32996/jcsts.2025.7.8.24Keywords:
Artificial Intelligence, Financial Services, Machine Learning, Risk Management, Algorithmic TradingAbstract
This article analyzes the transformative impact of artificial intelligence on the financial services industry, exploring how machine learning technologies are revolutionizing traditional banking and investment practices. The article shows AI applications across multiple domains including risk management and security enhancement, where sophisticated algorithms enable real-time fraud detection and predictive market volatility analysis. The article explores automated trading systems and investment strategy optimization through reinforcement learning and high-frequency trading technologies that have fundamentally altered market dynamics. Additionally, the article discusses personalized financial services powered by natural language processing and the critical importance of regulatory compliance through explainable AI frameworks and bias mitigation strategies. The article reveals that AI integration represents not merely a technological advancement but a fundamental restructuring of financial operations, promising enhanced efficiency, improved risk management, and superior customer experiences while addressing challenges related to regulatory transparency and ethical considerations in algorithmic decision-making.