Frictionless Commerce: How AI and Biometric Payments Are Redefining Retail Checkouts
DOI:
https://doi.org/10.32996/jcsts.2025.4.1.87Keywords:
Biometric Authentication, Frictionless Commerce, Retail Automation, Artificial Intelligence, Ambient IntelligenceAbstract
This article explores how two technological advances, artificial intelligence and biometric authentication, have revolutionized the way people go through a retail checkout and represent a paradigm shift towards frictionless retail. The convergence in these technologies is methodically breaking down normal transaction boundaries, producing frictionless and distinctly personalized payment applications to consumers all around the globe. Sophisticated computer vision instruments, weight sensors, and radio-frequency identification (RFID) are making smart carts able to automatically determine the products they contain without having to scan the barcodes, and biometric verification means such as facial recognition, palm scan, and fingerprints are also being used to supersede standard payment credentials by identifying physical traits. Successful implementation data demonstrates transformational change post-implementation in efficiency of operations, conversion rates, and loss prevention abilities in a wide range of retail settings. Although its benefits are compelling, retailers have implementation issues such as the high capital expenditure necessary, the perceived privacy notions of the consumers, and the complexities in integrating with legacy systems. In the future, new emerging technologies, like ambient intelligence environments, neural interfaces, and decentralised payment protocols, indicate a future retail space where the concept of checkout could be removed altogether, and the product selection and checkout happen concurrently. This is a technological revolution marking, perhaps, the biggest change in retail transactions since the increased utilization of electronic point-of-sale systems.