The Mobile Retail Revolution: AI's Transformative Impact on Consumer Behavior and Industry Dynamics

Abstract

The retail industry is experiencing a transformative shift driven by the integration of artificial intelligence and mobile technology. This technological convergence has revolutionized consumer shopping behavior by creating intelligent intermediaries between retailers and consumers. AI-powered mobile applications have enhanced personalization, inventory management, and optimized pricing strategies while ensuring robust security measures. The implementation of advanced machine learning models, sophisticated data processing architectures, and innovative personalization engines has led to enhanced customer experiences and operational efficiencies. The integration of physical and digital retail environments through technologies like RFID, computer vision, and augmented reality has created seamless shopping experiences. Looking ahead, emerging technologies such as federated learning, blockchain, and edge AI promise to further transform the retail landscape while addressing challenges in system scalability and integration complexity.