Telecommunications Solutions for E-commerce: Enhancing Customer Engagement and Sales
DOI:
https://doi.org/10.32996/jcsts.2025.7.4.6Keywords:
Telecommunications integration, omnichannel communication, personalized engagement, social commerce, customer experience optimizationAbstract
The integration of telecommunications solutions into e-commerce platforms has revolutionized customer engagement and sales strategies in the digital marketplace. Modern contact centers leveraging advanced technologies enable seamless omnichannel communication, personalized customer experiences, and efficient service delivery. The convergence of artificial intelligence, machine learning, and social media integration has transformed how businesses interact with customers, manage relationships, and optimize operations. Implementation of these solutions, supported by strategic planning and technical considerations, has led to enhanced customer satisfaction, improved operational efficiency, and increased revenue growth across the e-commerce landscape.