The Ethical Backbone of AI-Powered Business Intelligence: Bias, Fairness, and Transparency
DOI:
https://doi.org/10.32996/jcsts.2025.7.5.85Keywords:
Ethical AI, Business Intelligence, Data Quality, Algorithmic Fairness, Trust BuildingAbstract
The ethical implementation of artificial intelligence in business intelligence systems represents a critical intersection of technological advancement and moral responsibility. As organizations increasingly integrate AI-driven decision-making processes, the imperative for robust ethical frameworks becomes paramount. The focus on data quality, fairness mechanisms, and transparency protocols emerges as essential components for building trustworthy AI systems. Organizations face complex challenges in maintaining data integrity while addressing inherent biases that can perpetuate societal inequities. The implementation of comprehensive monitoring systems, coupled with structured governance frameworks, enables businesses to detect and mitigate potential ethical concerns proactively. Through the establishment of clear communication channels and accountability measures, organizations can foster public trust while ensuring compliance with evolving regulatory standards. The integration of explainable AI techniques and documented impact assessments further strengthens the ethical backbone of AI implementations, leading to improved stakeholder engagement and sustainable technological advancement in the business intelligence landscape.