Md Parvez Ahmed, Md Arif, Abdullah Al Mamun, et al. A Comparative Study of Machine Learning Models for Predicting Customer Churn in Retail Banking: Insights from Logistic Regression, Random Forest, GBM, and SVM. JCSTS. 2024;6(4):92-101. doi:10.32996/jbms.2024.6.4.12