ASHUTOSH VERMA. A Framework for Cross-Channel Attribution and ROI Measurement: Integrating Online and Offline Data. Journal of Computer Science and Technology Studies, [S. l.], v. 7, n. 4, p. 862–869, 2025. DOI: 10.32996/jcsts.2025.7.4.100. Disponível em: https://al-kindipublishers.org/index.php/jcsts/article/view/9660. Acesso em: 7 jun. 2025.