HARSHA KOUNDINYA CHERUKU. Data Privacy in E-commerce: Balancing Personalization with Customer Trust. Journal of Computer Science and Technology Studies, [S. l.], v. 7, n. 5, p. 680–687, 2025. DOI: 10.32996/jcsts.2025.7.5.75. Disponível em: https://al-kindipublishers.org/index.php/jcsts/article/view/9856. Acesso em: 28 apr. 2026.