MD AL RAFI; I K M SAAMEEN YASSAR. Forecasting Customer Lifetime Value: A Data-Driven Approach to Optimizing Marketing Budget Allocation . Journal of Computer Science and Technology Studies, [S. l.], v. 7, n. 10, p. 537–550, 2025. DOI: 10.32996/jcsts.2025.7.10.53. Disponível em: https://al-kindipublishers.org/index.php/jcsts/article/view/11211. Acesso em: 15 apr. 2026.